Branding & Strategy
Defining your company's identity, message, and market position. We create a cohesive brand that resonates and inspires trust.
About This Service
Branding is more than just a logo—it's the promise you make to your customers and the overall feeling your business evokes. Our Branding & Strategy service dives deep into your business purpose, core values, and competitive landscape. We define your Unique Selling Proposition (USP), create a comprehensive Brand Style Guide (including colors, fonts, voice, and imagery), and articulate your Mission and Vision. This foundational work ensures every piece of marketing content, every service interaction, and every visual element is aligned, powerful, and speaks to your ideal customer. A strong brand allows you to charge premium prices and build long-term customer loyalty.
Why It Matters
- Without a clear brand, your business is just another commodity. A well-defined brand provides clarity, direction, and consistency, helping you stand out in a crowded market. It gives your employees a purpose and helps customers quickly understand why they should choose you over the competition. It's the master plan for all your marketing and design efforts.
Our Process
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Discovery Workshops: Deep discussions to uncover your business story and values.
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Competitor Analysis: Researching who you're up against and finding your unique angle.
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Core Identity Definition: Formalizing your mission, vision, and key messages.
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Visual Identity Creation: Designing a logo and developing a cohesive color/font palette.
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Brand Guide Creation: Documenting all rules for use across all platforms.
Expected Cost in Kenya
Comprehensive branding packages (strategy and visual identity guide) start from Ksh 15,000 - 75,000 (Plus) and vary based on the depth of the strategy required.
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