Digital Marketing

Targeted online strategies to put your brand in front of the right customers. We manage your paid ads and leverage data to drive sales and growth.

About This Service

Digital Marketing is all about getting your business noticed by the people who need your service right now. We develop comprehensive strategies across various channels, including Google Ads (PPC), social media advertising (Facebook, Instagram, LinkedIn), and email marketing. Our approach is data-driven; we don't just spend your money—we invest it wisely. We continuously monitor campaign performance, conduct A/B testing, and adjust targeting to maximize your Return on Investment (ROI). Whether you want more website traffic, higher quality leads, or direct online sales, we create campaigns that deliver tangible results.

Why It Matters

You can have the best product, but if no one sees it, you won't grow. Digital Marketing provides a measurable, scalable way to reach your exact target audience, unlike traditional marketing. It allows for precision targeting and instant feedback, meaning your marketing budget works harder and smarter, giving you a competitive edge in the Kenyan market.

Our Process

Goal Setting & Audience Research: Defining clear objectives (leads, sales, awareness) and ideal customer profiles.
Campaign Strategy: Selecting the best platforms (Google, Facebook, etc.) and developing ad copy/visuals.
Setup & Launch: Creating accounts, setting up tracking (pixels, analytics), and launching campaigns.
Monitoring & Optimization: Daily management, budget adjustments, and performance reporting.
Reporting & Review: Monthly insights on results, lessons learned, and planning the next steps.

Expected Cost in Kenya

From KES 10,000/month (excluding the ad spend budget, which you pay directly to the platform like Google or Facebook). Total costs vary heavily depending on the size of your required ad budget.

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